Vertu announces international store expansion plan


Manufacturer will open 49 new stores and appoints new COO

Luxury handset brand Vertu has announced it is opening 49 new stores in major cities around the world.

By the end of the year the brand aims to open 26 stand-alone boutique stores and 23 concession stores.

The firm, which was sold by Nokia last year, has also unveiled former Jimmy Choo COO Jonathan Sinclair as its new chief operating officer.

Sinclair spent four and a half years at the shoe firm responsible for finance, legal, supply chain, store development, merchandise planning and IT and has also worked as finance director at Boots.

Vertu CEO Peter Oosting said: “Jonathan is an inspiring and experienced leader who has consistently delivered impressive results for a number of high profile brands. His extensive experience of working within the private equity environment combined with his successful career in the luxury industry makes him uniquely qualified for this role with Vertu.

Sinclair added: “Vertu has demonstrated considerable growth over the past decade and I am looking forward to exploring more opportunities for expansion as we continue to settle in under new ownership. It’s a fascinating time to join the company and I relish the opportunity to be part of the development and implementation of a business strategy underpinned with a level of innovation and operational excellence that will lead Vertu into a new era.”