Promotion is part of the manufacturer’s HTC One push
HTC has installed seven ‘giant’ billboard posters in the UK’s biggest cities totalling over 2,500 sqm in size.
The promotion is an extension of its online campaign for the HTC One which features designs by the winners of an online competition who were asked to ‘design a poster which they feel best captures the new handset’.
The campaign has been organised by blowUP media with posters now installed in the seven locations.
blowUP managing director Katrin Robertson said: “This work is the perfect demonstration of the power of giant posters and how well they can fit with campaigns of all types.
“I couldn’t be more delighted that the campaign team at HTC understood exactly the impact we could make for them. They bought into two of our key products, ‘East London Domination’ and the ‘National Giant Poster Package’, which combine to give brands an unrivalled opportunity to dominate urban giant poster sites.”