O2 ‘leaner and stronger’ after B2B restructure


Operator adds 66 members of staff with ICT experience, including six new regional account managers, to further accelerate its drive in the SMB space

O2 claims it is a “leaner, stronger” business following a recent restructure of its B2B teams which has seen 20 departures and 66 new appointments.

O2 confirmed the changes following the completion of a 90-day staff consultation period as it looks to place greater emphasis on non-mobile products and services, such as digital media, Wi-Fi networks and business apps.

To aid the transition, O2 has appointed 66 new members of staff, including six new regional account managers.

O2 head of partners Paul Lawton, who oversaw the restructure, said all the new employees have experience of the digital media and information and communications technology (ICT) space.

A number of incentives will be launched in the coming months to encourage O2’s dealer partners to offer new services, Lawton also confirmed.

“The restructure and the recruitment of specialists have made us a leaner but stronger organisation in the SMB team,” Lawton told Mobile News. 

“The fact we’ve added staff with specialist knowledge of ICT will be very well received by our partners and will help drive this area of the business forward.

“We’re hearing that more and more of our customers want to include a wider range of services, with digital apps and fibre high on the list.

“Adding these skills to the enterprise team will help our partners supply what their customers want.”

Staff shake-up

A number of internal changes have been made to O2’s business teams, with some employees switching to new roles.

The company has merged its telemarketing and online SMB sales teams as, according to Lawton, customers are increasingly researching products online before buying over the phone.

The fixed and mobile wholesale teams have also been merged to help drive more non-mobile and tablet sales to customers.

The following internal personnel changes have been made: former sales leader Peter McLeod has been appointed as head of Centre of Excellence and business partners; Angie Simpson has become head of distribution from her role as head of business change; former channel business manager Bernie McPhillips is the new head of mobile wholesale; Dan Cunliffe, who was head of wholesale partners and strategy, has been appointed head of fixed wholesale; Anton Le Saux moves from head of indirect sales to head of hardware and sales operations; and Carolyn Hewett is the new head of fixed operations from her role as head of wholesale operations.

The operator is now also looking to appoint a head of key partner development.