Sony sees mobile sales grow 102pc in financial year 2013


Sony said sales of its Xperia Z smartphone have been strong and predicts mobile sales will increase significantly in the next 12 months

Sony saw mobile sales increase 102 per cent in financial year 2013 following the consolidation of Sony Mobile after the manufacturer bought out Ericsson’s stake in a joint venture.

The Japanese electronics manufacturer saw sales and operating revenue of $72,349 million (£46,489 million) in 2013, up 4.7 per cent from 2012’s $65,809 million (£42,272 million).

Within its mobile division, sales increased 102 per cent year-on-year to $13,379 million (£8,539 million).

The company said the increase was primarily a result of its buying out Ericsson’s share of its joint venture with Sony Mobile.

It said that if the consolidation had happened earlier and impacted the whole of financial year 2013, mobile sales would have increased about 18 per cent.

“This significant increase was due to an increase in sales of mobile phones primarily resulting from higher average selling prices, reflecting a product portfolio shift to smartphones from feature phones, and higher unit sales of smartphones, partially offset by lower sales of PCs,” Sony said.

Mobile sales are expected to increase “significantly” due to an anticipated increase in unit sales of smartphones and the introduction of high value-added models.

The company also said that its Xperia Z smartphone “has been enjoying strong consumer acceptance since it went on sale in February 2013 due to its various cutting-edge technologies.”

“Sony aims to expand its sales and improve profitability during the fiscal year ending March 31, 2014 in the smartphone market, which is continuing to grow,” the company said.