EE said press coverage suggesting it sold data by which customers could be identified, and that it was being offered to third parties, is “simply not true”
EE has rubbished reports it sells personal information about its customers to market research firm Ipsos Mori, following news reports the data was being passed on to third parties.
The Sunday Times claimed EE provided Ipsos with data which included subscribers’ gender, age, postcode, websites visited, time texts were sent and their location when calls are made, and that the research firm had met with the Met Police to discuss potential uses.
While the Met Police admitted a meeting was held on ways the information could be used to tackle crime, it now says it has no intention of purchasing the data.
EE said media coverage suggesting it sells individual personal information on its customers to Ipsos are “simply not true”.
It said the data does not contain information such as names, phone numbers and account addresses.
“The data we do provide is completely anonymised and aggregated into data sets of 50 or more in order to remove any individual references or identifiers,” the operator said.
EE said it had “no knowledge” of any meeting between Ipsos and the Met Police and insisted it does not share customers’ individual personal data with any third party.
“Ipsos could not have possibly sold this to the police, as reports have suggested,” EE said.