Vodafone appoints Daryl Fielding as brand director


Fielding replaces former brand director Danielle Crook, who quit to join Starbucks last year

Daryl Fielding who was in charge of the advertising team that helped Tony Blair become Prime Minister in 1997 has joined Vodafone as is new brand director.

Fielding has held senior roles at Lowe, BMP DDB and Ogilvy Mather agencies. She was also commercial director role at The Independent for 18 months and most recently, vice president of European marketing at Kraft Foods for two-and-a-half years.

Fielding, who will begin her role on June 24, replaces former brand director Danielle Crook who left to join Starbucks after three year at the end of 2012.

Vodafone UK chief executive Guy Laurence said: “I am delighted Daryl is joining us. She brings great creativity, from a wide range of sectors and markets, and real knowledge of what sets a brand apart. Her experience will be of considerable value both in leading the Vodafone brand here in the UK and as a member of our senior management team.”

Fielding added: “Vodafone is a great brand in the most exhilarating market sector. I am excited to join Guy and his management team in the UK business to help lift the brand from strength to strength. Connecting strategic skills from my fmcg marketing experience with the truly innovative and fast paced world of telecommunications is a great opportunity.”