AeroMobile survey reveals almost two thirds of consumers are worried about the cost of roaming, while a fifth don’t take their mobile on holiday with them at all
A survey by AeroMobile has found that more than three quarters (78 per cent) of British people are happy to use their mobiles on holiday, despite concerns about cost.
The study, which quizzed 2,000 UK consumers, revealed almost two thirds are worried about the effect roaming will have financially.
A similar number (62 per cent) use their phones to keep in touch via text message, with only 13 per cent using them to check social media websites.
Just under a fifth use their mobiles for browsing abroad, with a fifth admitting to leaving their phones at home when they travel abroad. Almost 30 per cent of over 55s don’t travel with a mobile, compared to 13 per cent of 25-34 year olds.
AeroMobile CEO Kevin Rogers said: “What’s clear from this research is that there is demand, particularly from the younger generation, to be connected whenever, wherever. In the past roaming has been a contentious issue, but we’re now seeing better deals available for consumers who want to use their mobile devices overseas.
“Growth on the AeroMobile network, which provides a roaming service inflight, points to increasing demand from consumers who are happy to roam. We’ve seen a huge appetite for both SMS and mobile internet services at 30,000 feet; so far in 2013 data usage per flight has doubled and we’ve seen a 40 per cent increase in the number of text messages sent per flight. We’re confident we’ll see even more growth in this area over the coming months.”