Apple maintains position as world’s most valuable brand


iPhone and iPad manufacturer’s brand now worth £122.5 billion, as Vodafone takes top spot in the British rankings with £26.3 billion

Apple has maintained its position as the world’s most valuable brand. This is according to a list compiled annually for magazine Marketing Week by researchers at Millward Brown Optimor.

The iPhone and iPad manufacturer has a brand value of £122.5 billion, up four per cent yearly. Google, the company behind the Android operating system, rose one place to second with a brand value of £75.3 billion, up five per cent year-on-year.

Other notable mobile companies ranked in the top 100 include Deutsche Telekom in 27th (down seven places) with a brand value of £15.8 billion, up 11 per cent. Samsung increased its brand value by a third to £14.2 billion as it jumped 25 positions to 30th, while Orange slipped 10 places to 60th as its brand value fell 10 per cent to £9.1 billion.

Vodafone, which was 17th in the global list, was ranked as Britain’s most valuable brand, despite it falling eight per cent to £26.3 billion. BT was a new entrant into the list and was positioned 94th globally and seventh in Britain with £6.3 billion, while O2 failed to make the global list and was ninth in the British list after its brand value fell 30 per cent to £3.95 billion.