Gusto Telecom goes international with Frequency Telecom


Juice chargers now being shipped around Europe, with further brands and products to follow in the coming months

Gusto Telecom Solutions has started selling its Juice chargers throughout Europe as it targets one million shipments in its first year.

The Coventry-based firm’s supply partner, Frequency Telecom, has begun distributing the products to its customers in Scandinavia, as well as Hungary, Spain and Italy. Frequency will also start shipping other products in Gusto’s Juice range, the Cube and Bluetooth Sound Square, throughout Europe in the coming weeks.

The Juice chargers (pictured) went on sale in the UK in October and are available from Dixons Store Group (DSGi) in all 298 of its Currys and PC World stores, as well as O2, John Lewis, Fonehouse, Staples and Channel Islands-based telecoms provider Jersey Telecom.

In addition, Gusto’s CANS (Creating A New Sound) range of headphones, which will be packaged in a tin can, and its Juice Jacket power cases for the Apple iPhone range and Samsung Galaxy S4 are scheduled to launch in the UK in the next couple of months.

Gusto Telecom Solutions managing director Joe Bennett said: “Our sales are incredibly strong in all channels and I’m especially pleased with the sell-through of the Juice products. The figures show that consumers are buying Juice and understanding the brand, something that is putting us in good stead to achieving our target in the first 12 months of launch.”