Apple, Samsung and Sony in top 10 tech brands for under 35s


O2 also makes the list as the 13th highest rated technology firm in the UK

The top 10 highest rated technology brands in the UK for the under 35s includes Apple, Samsung and Sony with O2 the only mobile operator to make the list, according to a new survey.

The highest-ranking manufacturer was Apple, positioned as the fifth most ‘liked technology brand’, with a rating of 61 per cent. Samsung was ranked 8th with a rating of 54 per cent with Sony 9th on 53 per cent.

Of the 1,000 16-34 year olds surveyed by research firm w00t! Media about their brand loyalty, 35 per cent said they ‘liked’ O2.

Other mobile players to feature in the top 20 tech brands were Nokia, positioned 15th with a 33 per cent rating and HTC placed 20th with 28 per cent. OS manufacturers Google and Microsoft also made the list.

The four highest rated tech brands overall were Amazon, Google, Facebook and YouTube.

w00t! Media joint managing director Dan McDevitt said: “The prevalence of tech brands in the top 100 and the dominance of the internet in the top 12 shows the impact the sector has on the lives and minds of ‘Generation Y’.

“Regardless of age, two common denominators emerged about why brands appeal to ‘Generation Y’ – the product’s perceived quality and performance. These ‘functional’ reasons run counter-intuitive to those who believe young adults are preoccupied with simply jumping onto the next big thing.”