The operator will add prepay mobile broadband and plans which allow customers to share data across devices to its 4G offering
EE has signed up over 500,000 customers to its 4G network, seven months after launching the service.
Speaking at the operator’s summer dinner last night (June 5), EE CEO Olaf Swantee said it was the fastest 4G customer take up in Europe.
In April, EE said it expects to have one million customers by the end of 2013.
Last night it announced the next phase of 4G rollout will target major commuter routes, shopping centres and airport hubs, such as Gatwick airport.
The service will also be switched on in Aberdeen, Bath, Bournemouth, Brighton, Cambridge, Ipswich, Middlesbrough, Northampton, Norwich, Poole, Plymouth, Portsmouth, Swansea and York by the end of 2013.
New 4GEE plans
EE will launch shared 4G plans which will allow mobile customers to share their allowances across phones and tablets, or with other people.
It will also add prepay mobile broadband plans to its offering on tablets, laptops and mobile wi-fi devices.
Pricing and availability will be announced in the coming weeks.
EE CEO Olaf Swantee told journalists at the event the company will update its 2G network – over which calls are made – while continuing to roll out 4G.
The decision follows the publication of a report by Root Metrics which shows EE outperforms O2, Vodafone and Three in mobile internet and text performance but comes joint first with O2 when it comes to voice call quality.
Swantee said: “Last year we launched the UK’s first superfast 4G and fibre network. Since then we’ve worked relentlessly to increase the breadth and depth of our reach.
“By the end of June, we will have rolled out 4G across 55 per cent of the population, and will continue to switch on new towns and cities. And with commuters spending an average of 77 minutes travelling every day, EE will also roll out 4G across the busiest airports, commuter routes and shopping centres across the UK, powering the areas that matter most to Britain.
“We recognise that with 4G, customers connect to the things they care about more frequently, across more devices. Our shared 4GEE plans and Pay as You Go 4GEE mobile broadband will offer our customers more ways to do this.
“We won’t stop here. Customers can be assured that, on EE, they are one step ahead.”