Analysts give thumbs up to revamped iOS 7

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Positive reaction to platform and its new features, as experts applaud manufacturer for recognising the need for dramatic change

Analysts have given the thumbs up to Apple’s announcement that it has completely redesigned iOS 7, with one claiming it significantly adds to the excitement of an upcoming iPhone launch.

At its Worldwide Developers Conference in San Francisco last night, Apple unveiled the new operating system, which is designed to be cleaner and simpler to use.

uSwitch.com telecoms expert Ernest Doku was particularly impressed by the overhaul, claiming it sets the scene nicely for an upcoming iPhone release.

“With many elements of Apple’s six-year old operating system showing their age – and stiff competition from the visually arresting charms of Android and Windows Phone 8 – the crow’s feet had started to become visible on its range of hugely popular devices.

“With iOS 7, Apple was eager to show this wasn’t just a fresh coat of paint, or a few nips and tucks. Jony Ive and his team have really brought the design ethos that have made Apple products so iconic on the outside, and seem to have revamped the innards just as drastically too.

“They’ve also not been working in a vacuum – Apple has clearly seen what has worked in the smartphone space, and shades of both Google and Microsoft abound in this new operating system.

“If this is what Apple can do to breathe new life into the software side, it makes the advent of an inevitable iPhone sequel all the more exciting.”

Ovum chief telecoms analyst Jan Dawson cast small doubts over some of the changes to the OS, but said overall it provides a clear sign that Apple realises the need to completely revamp the platform in dramatic fashion.

“The new version is almost unrecognizable, which will make it polarizing. Some people will love that their phone feels new and different, while others will be disoriented by the newness. Finding your Settings app is hard when the icon has totally changed, and the many people who easily get disoriented by their gadgets may well have a negative experience. On the other hand, this is a clear statement from Apple that it acknowledges the need to refresh the user interface and is willing to do something pretty dramatic.

“Many of the new features Apple added to iOS 7 are fixes to problems rather than dramatic or clever new ideas – Notifications, Siri, and Multitasking enhancements and the introduction of Control Center all deal with deficiencies rather than providing surprising new features no-one would have thought of.

“The fact that neither iOS 7 isn’t coming until the fall is a disappointment from a user perspective, but the delay is necessary to give developers time to rework their apps to take advantage of the new operating system and fit in visually.”

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