Frequency appoints new head of audio


Mobile accessories distributor brings in senior sales manager from Ferrari mobile accessories manufacturer as looks to continue the growth of its audio business 

Frequency Telecom has appointed Mike Gregory as head of audio. He will also head up the firm’s new audio division.

Gregory takes on the newly created role having worked as senior sales manager at Ferrari headphones and speakers vendor Ferrari-By-Logic3 for 18 months. Prior to that, he spent four years at projector manufacturer Optoma Europe, where he was sales manager and territory manager.

He is tasked with developing its tactical and strategic direction, as well as maximising the potential of its current range and looking at further additions.

The division is currently responsible for a number of brands, including JAYs, Thinksound, Music Angel Friendz, Deaguss Labs, Merkury, TDK Life on Record, Griffin and Native Union Switch.

Frequency Telecom managing director Gareth Limpenny said: “Since adding audio products to our portfolio of smartphone accessories two years ago, we have seen significant take up from our existing customer base.

“To increase our channel penetration and further develop our audio range, we have created a dedicated division within the company. Mike is the ideal candidate to head up this new team and brings the perfect mix of experience and specialist knowledge that will continue to strengthen Frequency’s position as a serious distributor of class-leading audio products.”