Sony Mobile launches Xperia Access music campaign

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Three month service to provide consumers with a behind the scenes look at the music industry, as well as intimate gigs and festivals

Sony Mobile has launched Xperia Access, a new campaign providing exclusive content and behind the scenes look at the music industry. The service began on June 12 and runs until September 15,

Xperia Access, which is also open to non-Sony Mobile customers, is being housed on the manufacturer’s Facebook page, as well as Vevo and the Xperia Loung app, which is available as a free download from Google Play.

There will be interviews with stylists, set designers and producers, while Xperia owners will have access to intimate gigs and festivals throughout the summer months.

Sony Music artist Rita Ora is kicking off the campaign with a live set for Xperia competition winners at the company’s head offices in Derry Street, central London.

Sony Mobile Communications marketing director for north west Europe Catherine Cherry said: “Being able to work with other parts of Sony to produce truly unique content is what sets us apart from our competitors, and we’re really looking forward to creating a summer of exclusive experiences.”

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