Tech Data Mobile appoints new director of marketing


Hardware distributor brings in former LG European marketing manager Michelle Henchoz to head up its marketing operations  

Tech Data Mobile has appointed Michelle Henchoz as director of marketing for the UK and Ireland.

She joins from specialist field marketing agency Reach Contact, where she was client development director with a focus on the consumer electronics market.

Henchoz was also European retail marketing manager at LG from October 2008 to April 2011 and prior to that had spent seven years as a national account manager at Sony Ericsson.

One of her first tasks will be to oversee the next of Tech Data Mobile’s Aspire series of events in London on July 9. The conferences, which take place three times a year, offer mobile resellers a chance to see the latest products and hear about business development plans and manufacturer roadmaps, as well as meeting contacts from Tech Data Mobile and its partners.

Tech Data Mobile UK and Ireland managing director Stephen Nolan said: “Michelle is a valuable addition to our team and one that further underlines our commitment to the ongoing development of our business. It’s important that we continue to support our customers and partners with innovative and effective marketing. With her extensive experience of the mobile market and tremendous enthusiasm and energy, Michelle has exactly the right qualities to help us move ahead.”

Henchoz added: Tech Data Mobile has established itself as a strong and positive influence in the UK market, delivering pragmatic, effective and original marketing. I’ll be looking to work with our supplier partners to enhance and add to that reputation and ensure that customers have access to information and resources they need to keep driving their sales.”