Charity MVNO, which runs off the EE network, to crisscross 28 cities in under two weeks as it tries to get customers to switch to its network
The People’s Operator (TPO) is to go on a UK promotional tour in an attempt to convince people to join its network.
The MVNO will have two buses crisscrossing 28 English cities from June 22 to July 5. Cities visited will include Ipswich, Norwich, Leicester, Hull, Leeds, Middlesbrough, Blackpool, Plymouth, Bristol, Coventry, Derby and Stoke-on-Trent.
In each city TPO is working with local charities to raise funds and enhance awareness of the benefits that communities derive from the partnership.
Each will host a family-focused event including a nationwide penalty shoot-out competition with the chance to win one of 600 footballs or an iPad for the overall winner, a photo face-board for children and a number of other giveaways including 9,000 packs of Loveheart sweets, balloons and wristbands.
TPO launched last November on EE’s network. Ten per cent of prepay sales and 25 per cent of contract prices go to charity partners including ChildLine and the Children’s Heart Foundation.
TPO CEO Mark Epstein (pictured) said: “This is a great opportunity for people to see what we are about and how, by switching to our network, they can direct 10 per cent of their mobile spend to a cause they love without costing them a penny.
“We want people to know they have a new choice for their mobile provider, one that not only offers great deals and customer service but one that also turns their mobile into a force for good. We are saying to everyone across the UK, switch to us, let’s start making things better, it’s time to change.”