Daisy Group acquires airtime distributor MoCo

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The acquisition of the O2 Centre of Excellence partner is Daisy’s third in as many years

Mobile distribution business Daisy Group has acquired business communications provider MoCo Communications.

MoCo is a Rochester-based O2 Centre of Excellence partner, which rebranded at the start of this year with the aim of increasing sales by 20 per cent by the end of 2013.

Managing director Ian Robinson remains to run MoCo and is also now a director of Daisy. MoCo’s offices also remain open, with no immediate plans to rebrand the company.

It is the third airtime acquisition Daisy has made in three years, having bought Anglia Telecoms Centres for £17 million in August 2009 and Fone Logistics for £3.6 million in June 2010.

In a statement on the deal today (June 27) Daisy said the deal would favour its “own network portfolio”, as in addition to business mobiles MoCo also offers fixed line and data services.

Earlier this month Daisy Group CEO Matthew Riley told Mobile News he is “always looking for strategic acquisitions” to strengthen parts of its mobile and connectivity business.

In a statement on the deal Daisy Distribution managing director Dave McGinn said: “This acquisition shares obvious synergies with Daisy Distribution and provides the opportunity for us to drive further success and growth following our previous purchases. MoCo has an excellent reputation for delivering high value, high quality business and we feel this complements our current business model.

“It is our intention to grow the MoCo base and allow it to benefit from the systems and infrastructure investment that underpins Daisy Distribution’s partner engagement.”

Speaking to Mobile News McGinn added Daisy will spend the next few months deciding whether MoCo should be rebranded.

He said: “Over the next couple of months, we will be looking at the operational side, speaking to partners and customers, trying to work out what’s in a name. I don’t know if we will keep the MoCo name or change it.”

Robinson added: “The plan is to make MoCo even bigger. The deal provides us with the opportunity to have a broader national presence to grow our direct operations, and Daisy is committed to putting the resources in to grow that sales force.”

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