Retailer partners with supermodel for range aimed at fashion-conscious smartphone users
Carphone Warehouse has formed an exclusive partnership with Kate Moss to create a range of fashion accessories for smartphones and tablets.
The Kate Moss Accessories Collection will launch this summer, available at all stores and via the retailer’s website. The first season of the accessory line has been developed by Moss and Carphone’s design team in recent months, aimed at the fashion-conscious smartphone user.
The announcement comes as according to the retailer, more than 14 million mobile accessories were sold in the UK last year, with sales in excess of £210 million.
It added that in the last 12 months, female smartphone ownership has surged by 52 per cent in the UK, compared to a 37 per cent increase among men. Almost two thirds of women now own a smartphone, compared to 70 per cent of men.
Carphone Warehouse marketing director Julian Diment said: “We looked at the accessory ranges available today, and found that consumers were crying out for something different. Consumers see their technology as another way of expressing themselves and a natural extension of their own personal style. Fashion tech blurs the lines between fashion and technology, and Kate Moss is the perfect match for us to drive forward integration and creativity from the two industries.”