Sainsbury’s partners with Vodafone to launch mobile service

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‘Mobile by Sainsbury’s’ will be run as a joint venture by the operator and the supermarket chain

Vodafone is partnering with Sainsbury’s to launch the supermarket chain’s mobile service in the UK.

Mobile by Sainsbury’s will launch later this summer in store and online. Customers will be able to earn Sainsbury’s loyalty, or Nectar, points, from using the service.

It will be run as a 50/50 joint venture between the chain and Vodafone, with the management team made up of mobile, retail and marketing experts from the two companies.

Vodafone UK CEO Guy Laurence (pictured) said: “Both businesses will capitalise on their respective strengths in this venture to offer an exciting product range to customers.”

Sainsbury’s CEO Justin King said: “We are delighted to announce this partnership. Together with Vodafone, we’ll be able to develop mobile products and services that represent great value for Sainsbury’s customers.”

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