Three goes ‘back to basics’ with new prepay offer

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Operator strips out value trade-offs to offer customers simplified rates on calls, text and internet use

Three has launched a new prepay offer that it says is simplified and “back to basics”.

Customers will pay only for the services they choose, with calls costing 3p a minutes, 2p a text and 1p per MB of data. Credit last until it is all spent, with Three claiming its cost per megabyte providing significantly better value than competitors’ standard rates.

Three’s existing prepay customers can benefit from the new rates without having to change their tariff and will be able to use their remaining credit as they wish.

The added that typically, prepay plans push people to make value trade-offs and choose between weekend or weekday use, UK or international calls and use of texts, calls or data. It added its new approach puts an end to confusing tariffs and value trade-offs by bringing prepay back to its roots.

Three marketing director Thomas Malleschitz (pictured) said: “The number of complex pay as you go tariffs, add-ons and options available is mindboggling. Consumers are forced into choosing where they want best value – whether that’s calls, texts or internet.

“Our new rates strip things right back to basics with a simple, clear and transparent rate for calls, texts and internet use that offers clear value across the board. It’s important to us that our Pay As You Go customers can use our Ultrafast network to chat, text and enjoy the internet without making a trade-off on value. This is Pay as You Go in its purest form.”

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