Double speed 4G to be switched on in 12 cities tomorrow, with operator unveiling a summer promotion, shared 4G plans, mobile contactless service and ‘plug and play’ fibre broadband
EE has unveiled a range of new plans and services which it claimed makes it easier for customers to enjoy its 4G network and fibre broadband.
At an event at the National Theatre in London this morning, the operator announced it will switch on double speed 4G in 12 UK cities tomorrow. Average speeds will reach 24-30Mbps, with a theoretical maximum speed of 150Mbps.
EE first made the announcement in April that it was launching the service in Birmingham, Bristol, Cardiff, Edinburgh, Glasgow, Leeds, Liverpool, London, Manchester and Sheffield. It has now added Derby and Nottingham to this list.
It said the increased speeds give the UK a 4G network that’s unequalled in Europe, the US and Japan, and on a par with the best in South Korea.
From July 17, EE will also be launching a range of new services, which is said would help customers realise the true potential of 4G.
EE is launching a summer promotion, offering double speed 4G and larger data allowances for consumers.
Customers signing up to a 24-month 4GEE plan before September 30 will receive both double speed 4G and data allowances which are double, tripe or quadruple the size of the standard plans for the duration of the contract. Existing customer can take advantage of this during the promotional period by upgrading their plan to the next price point.
The promotional offer is available on plans starting from £26 a month for 500MB, up to £51 a month for 20GB, with unlimited UK calls and texts included.
It is introducing ‘Shared 4GEE Plans’ that will enable customers to connect up to five devices to one 4GEE plan. Customers can add an existing 3G or 4G phone to their 4GEE plan from £12 a month on SIM-only (from £22 a month for a new 4G phone), enabling them to receive unlimited minutes and texts on both phones, as well as access to 20GB of shared data.
Customers can also add an existing 4G tablet from £5 a month on SIM-only (£26 a month for a new 4G tablet) or an existing 3G or Wi-Fi enabled tablet via a mobile Wi-Fi device for £11 a month.
Devices added to a Shared 4GEE Plan will receive benefits such as 2-4-1 cinema tickets with EE Film, its 24-hour mobile replacement service Clone Phone Lite, inclusive content add-ons across music, games or TV, and fast track access into customer services.
Shared 4GEE will also become available for SMEs and corporate customers.
The second service EE has launched is prepay 4GEE mobile broadband plans. Plans start from £15 for a data SIM that comes preloaded with 2GB of data for 30 days, or with the same allowance with an Alcatel L800 dongle for £50 or Alcatel Y800 Mobile Wi-Fi for £70. Customers can top up their data on any prepay plan from £3 for 500MB, up to a maximum of £30 for 10GB.
EE has also unveiled ‘Cash on Tap, a contactless service in partnership with MasterCard, enabling a secure way to make payments via compatible 4GEE mobile devices and the downloadable app. At launch, the Samsung Galaxy S III LTE, Samsung Galaxy S4 and Sony Xperia SP will be compatible, with more to follow.
The service will be accepted in more than 230,000 outlets nationwide, including McDonald’s, Boots and Greggs. EE is providing £10 credit to all eligible customers. They will receive £5 when they first activate the Cash on Tap app and then another £5 when they add money from any UK credit or debit card for the first time.
Also set to launch later this summer is the Bright Box 2 wireless router, which EE said is designed to complement its superfast fibre network. EE will become the first broadband provider in the UK to offer ‘plug and play’ fibre broadband, as the device is designed to work without the requirement for an engineer house visit.
It features the latest advanced wireless ‘AC Wi-Fi’ technology, which the operator said offers a greater wireless range and less drop-off in speed when a consumer moves away from the device. The technology features in many of the latest smartphones, including the Galaxy S4.
EE CEO Olaf Swantee (pictured) said: “Last year we launched the first superfast 4G and Fibre broadband network in the UK. Now we’re staying one step ahead with the launch of double speed 4G and a range of new innovative plans and services – designed to transform the way our customers connect and share content.
“Our new double speed 4G technology means that we have the biggest, fastest and best network in theUK, and now the equal fastest in the world. With our superfast network, we have a unique opportunity to introduce a new era of customer-friendly pricing models based on speed, and we’ll be revealing further details of this later this year.”