ASA bans Lycamobile advert following unlimited usage claims
Ethnic MVNO’s website pushed unlimited bundles when in fact there was a cap, with customers exceeding this charged at standard rates The Advertising Standars Authority (ASA) has banned an avert from Lycamobile after it claimed it offered unlimited allowances. Lycamobile’s website included descriptions of various ‘All In One’ bundles. Each ad stated “Unlimited UK calls … Continue reading ASA bans Lycamobile advert following unlimited usage claims
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