Manufacturer will now operate as BlackBerry only after shareholders give the go ahead to finally drop RIM from its branding
BlackBerry has officially dropped its one time iconic Research In Motion brand, following a special resolution passed by shareholders on Tuesday (July 9).
The Canadian manufacturer first announced its plans for the switch on January 30 during the launch of its BlackBerry 10 operating system, and new Z10 handset.
The firm has traded as ‘BBRY’ on the NASDAQ Stock Market and ‘BB’ on the Toronto Stock Exchange since February 4.
BlackBerry president and CEO Thorsten Heins said: “The name change to BlackBerry from Research In Motion comes at a pivotal moment in our company’s history.
“BlackBerry changed the world when our first products were introduced in 1999. Today, we are charting a new course in mobile computing, creating new products and services under an integrated, branded organisation.”