ANOVO partners with Telefonica for refurbished handsets


ANOVO to provide refurbished handsets to operator’s 212 million customers across Latin America

ANOVO has been selected as Telefónica’s preferred partner for device buy-back and refurbishments for its operations across South America.

The repairs, recycling and after-sales specialist will provide services for Telefónica, which has more than 212 million customers in Latin America, in Peru, Chile and Columbia. ANOVO has also been chosen as one of two partners for services in Brazil by the operator.

The company has 20 facilities across the globe, including four offices in the UK, in Enfield, Norwich, Coventry and Thetford.

ANOVO CEO François Lacombe (pictured) said: “Regeneration activity is just starting in Latin America and is beginning to be part of the consumer culture. With the rise in sales of smartphones and growing economies, it is the belief of Telefónica and ANOVO that it is the right time to enter the regeneration market in Latin America. ANOVO is very proud to have been selected by Telefónica for such a strategic initiative, as it is a clear recognition of our competencies in operator buy-back programmes.”

Telefónica VP of supply chain and customer services in Latin America Gilles Giacosa said: “Buy-back programmes are an example of innovative and demonstrated initiatives that will help us to bring more value to our customers in the Latin American region, contributing at the same time to build a more sustainable business model.

“ANOVO has demonstrated to be a robust and qualified partner of Telefónica. And its expertise, acquired in other devices buy-back markets, will contribute to maintain Telefónica’s leading position in the region.”