Celebrities and sports stars drafted in to show off new headphones
Bluetooth product manufacturer Bluechipworld has signed up Selfridges to sell its new premium iT7x2 headphones
The Hednesford-based firm will officially launch the product at the department store’s Birmingham branch on August 8 in an event featuring a number of sports stars which will be covered by national media including the BBC and Sky Sports.
The products will also be available in the Tech Zone areas of Selfridges’ London and Manchester stores.
The headphones will be available in black, white, blue, pink and orange, priced at £169.99.
Bluechipworld managing director Simon Hassell said: “The growth continues and we’re working to plan. The financial year 2012/2013 was all about investment and 2013/2014 is about growing our brand and increasing our market share.”
Bluechipworld has also launched a new website, www.it7audio.co.uk to showcase the iT7 range, with a detailed description and images of each product and where to buy them.
The site also includes pictures of celebrities such as X Factor winner James Arthur, England and Manchester City goalkeeper Joe Hart and London 2012 400m silver medallist Christine Ohuruogu (pictured) wearing them.
In addition, the company has struck a deal that will see the England cricket squad wear the iT7x2 and iT7x headphones during the Ashes test match series against Australia this summer.