Unicom enters B2B energy sector with new SSE deal

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Around 40 jobs to be created as telecoms group moves into electricity supply market

B2B telecom provider Unicom has confirmed it is to join the business electricity supply market through a co-branded agreement with leading UK energy company SSE

Unicom development manager Mark Draper (pictured) said the move was the result of “years of research and development” on the part of his company.

The new division of the business will also create around 40 new jobs, boosting employee numbers to almost 50 in total.

The company has appointed John Shamin as its new head of utility to build the team.

Unicom specialised in selling gas and electricity when it was founded in 1998 but moved out of the utility broker business in 2004 to focus on telecommunications, building a fixed-line base of more than 100,000 connections.

The company first entered the mobile sector in 2010 with an MVNO through Orange MVNA Transatel.

Draper said: “Unlike the telecoms market, and more recently the mobile market, the electricity industry isn’t readily set up for a co-branded agreement – they have historically preferred to deal either directly with customers or via appointed brokers. In working with Unicom, SSE has demonstrated a forward-thinking approach in order to open up a new method of customer acquisition.”

SSE director of business sales and service Terry Tippell added: “The partnering arrangement with Unicom was indeed a detour from our usual retention and acquisition channels and not without its own particular challenges. Having said that,
the hard work shared with Unicom meant that we were able to produce a solution that fits both the requirements of SSE and Unicom.”

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