Vodafone creates new integrated partner programme

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Mobile, fixed and IT partners together in converged programme, focusing on increased sales of more products and services across a greater number of business customers

Vodafone has launched a new partner programme that brings together mobile, fixed and IT services channel partners.

The operator made the announcement to 160 partners at an event today at the Lowry Hotel in Manchester.

The new Vodafone Partner Programme, which will consist of around 300 mobile and 100 fixed line partners, will be powered by “substantial investment” in The Vodafone Sales Academy training programme and online sales and services tools.

It will focus on developing the capabilities of partners to deliver more Vodafone products and services to an increased number of UK business customers.

As part of the launch of the new programme, Vodafone is offering a promotion that it said will reward partners with a competitive line rental offer, an offer in terms of line transfers and a competitive rate from landline to Vodafone.

The new programme will run alongside the operator’s current partner programme, which divides dealers into platinum, gold and silver tiers.

Vodafone is spending more than £900 million on its UK network over the next year, which it said will enhance its voice and data infrastructure and create an advanced IP network.

It said this, along with its acquisition of Cable & Wireless Worldwide (CWW) for £1 billion last July, means its partners will now be able to offer customers a truly converged fixed and mobile service, enabling more businesses to find better ways of working.

Vodafone UK head of partner services Rob Mukherjee (pictured) said: “With the acquisition of CWW we were able to accelerate our vision of creating a truly integrated fixed, mobile and IT services partner programme. We will continue to work closely with our partners on the new Vodafone Partner Programme to maintain a long-term focus that greatly benefits all parties involved, especially customers.

“We’re looking forward to making this transition with our partners and this event marks the beginning of our journey.”

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