Mobile by Sainsbury’s goes live today


Three prepay plans at £10, £15 and £20, with SIM cards available in all stores and between six and nine handsets in 250 of those 

Mobile by Sainsbury’s, the supermarket’s joint venture with Vodafone, has today launched across the supermarket chain’s UK stores and online.

There are three prepay bundles on offer: 200 minutes, unlimited texts and 250MB of data for £10; 300 minutes unlimited texts and 500MB of data for £15; and 800 minutes, unlimited texts and 1GB of data for £20.

Sainsbury’s is also offering the ‘Basic’ plan, with calls at 8p per minute, 4p per text and 50p for up to 25MB of data per day. Regardless of the price plan chosen, customers can top up from £5.

Those purchasing any of the bundles will receive double Nectar points on Sainsbury’s shopping and fuel. The mobile service also provides the ‘Borrow a Pound’ service, which offers customers £1 of credit when they need to make an urgent call. The credit used, and a 10p fee, will be deducted from the customer’s next top-up.

SIM cards will be available in all Sainsbury’s stores, with over 250 of those stocking a range of handsets, including the Nokia Asha 201 (£35), Samsung Galaxy Y (£65), BlackBerry Curve 9320 and Sony Xperia E (both £99), Samsung Galaxy Fame (£109) and Nokia Lumia 520 (£115). The cheapest handset is the Nokia at 100 at £12.

Between six and nine handsets will be available, with Sainsbury’s also trialling dedicated in-store phone shops in six outlets.

Mobile by Sainsbury’s marketing director Emma McLaughlin (pictured) said: “We know that many customers find choosing a mobile phone network a bit stressful, so we’ve opted to not only keep our price plans as affordable as possible – we’ve also made it incredibly simple. With our pay as you go service, customers know exactly what they’re getting and how much they’re spending – which means no nasty surprises at the end of the month.”