Former Krusell and Toshiba Mobile UK and Ireland boss on the lookout for distribution partners, with company ready to invest ‘significant’ amounts of money to create demand for the product
Finnish mobile Wi-Fi hotspot provider Uros has appointed Med Jeewoth as business development director to increase penetration of its Goodspeed product in the UK.
Jeewoth (pictured) was formerly Krusell UK and Ireland country manager for just over a year. He also led Toshiba Mobile’s operations in the UK and Ireland between January 2007 and April 2009. He is charged with identifying the best parters for Uros to work within the distribution and retail sectors.
The Goodspeed mobile Wi-Fi hotspot is available in 25 European countries and automatically allows users to connect to local data rates. Uros is working with Three in the UK for this, with retail availability limited to Amazon.co.uk.
The mobile Wi-Fi hotspot costs €269 with packages to destinations starting at €5.90 per day, offering data allowances of 500MB and 1GB, dependent on country. It can connect up to five Wi-Fi enabled devices at one time, including smartphone, tablets and laptops. Users can also add their own SIM card to use in their home country.
Discussions have commenced with a number of unnamed partners for distribution of the product in the UK, with plans underway to begin marketing activity within airports and train stations connecting passengers to Eurostar.
Uros CEO Tommi Uhari said: “Med has a hardworking ethos and when bringing a new idea into a very competitive market, it’s important to have someone leading the activity that is well known in their home market. Our product is still unknown and Med’s role is to make it known. I have very high calibre people leading our push in other countries too, so Med fits the bill.”
Jeewoth added: “This is a simple solution that the industry has been crying out for and saves corporates money. Uros is not shy at making this successful. It is willing to invest significant amounts of money in order to create the demand for the product.