Nokia focused on ‘innovation’ rather than ‘duplication’

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Manufacturer’s boss says some of its rivals aren’t exciting consumers as much as it has been with recent product launches

Nokia president and CEO Stephen Elop has hit out at rival manufacturers, accusing them of “rinsing and reusing” previous products rather than giving customers something new.

Elop (pictured) made the comments during a conference call to discuss the firm’s Q2 financial results (see boxout) just two days after HTC launched a smaller version of its HTC One handset, the near identical HTC One Mini.

Samsung recently launched a follow up to its Galaxy S4 handset, the S4 Mini.

Elop said Nokia is focused on differentiating its device range and pointed to the fact it has released a large number of feature phones and smartphones this year.

“While the market conditions are well documented and challenging, we are focused on delivering meaningful differentiation to consumers,” Elop said.

“In the past six months, we have introduced new hardware and software with the launch of the very affordable Asha 105, the highly social Asha 210, the competitively priced Lumia 520, a range of flagship smartphones including the Lumia 925 and 928 and, of course, the game-changing Lumia 1020.

“Some of our principal competitors seem to be rinsing and reusing previous products and not exciting customers as much as I think we are with some of our recent offerings.”

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