O2 adds Nokia 301 to ‘Chargers out of the Box’ campaign


Campaign designed to cut the 100 million plus unused chargers in the UK

O2 will offer Nokia’s 301 handset without a three-pin charger as part of its ‘Chargers out of the Box’ campaign, designed to cut the number of unused chargers in the UK.

According to O2, there are currently more than 100 million chargers going to waste, as consumers increasing favour USB charging instead.

The 301, which will come with only a USB charging cable in the box, becomes the fifth handset to be offered under the scheme, and follows Nokia’s Lumia 925.

Other handsets which have been offered under the scheme include the HTC One, HTC One X+ and Sony Xperia SP.

Under the initiative, which was set up by O2 last year, customers who require a charger can purchase one from O2 at the discounted price of £3. Research by the operator found that 82 per cent of customers who purchased ‘Chargers out of the Box’ phones decided the USB cable was all they needed.

O2 head of the ‘Think Big’ programme Bill Eyres commented: “We have trialled a series of flagship smartphones on Chargers out of the Box. Now we want to pilot a less expensive handset – to establish whether customers who tend to purchase these phones are more or less likely to need chargers than those of top-end phones. We need to establish whether this is the case in order to build the case to apply the scheme more widely across our range – working with our manufacturing partners.”