Data Select signs deal for JCB Pro-Smart to be used in Kick Ass 2


Toughphone sprayed green and used by Jim Carrey’s character in the upcoming Hollywood film

Data Select has signed a deal for the JCB Pro-Smart handset to be used in Kick Ass 2.

The handset was sprayed green to match the character played by Jim Carrey, ‘Colonel Stars and Stripes’. Data Select, which distributes JCB Toughphones in the UK, said the Pro-Smart was an obvious choice due to its mix of strength, toughness and technology capabilities.

The water and dust proof Pro-Smart 2, which was announced in March 2012, was JCB’s first device to run the Android OS (Gingerbread 2.3). It is powered by an 800MHz processor and has a five megapixel rear camera, VGA front camera, Wi-Fi capability and memory expandable by up to 32GB with a microSD card.

Data Select director of marketing Jason Kemp said: “We were both honoured and surprised when we got the call from the makers of Kick Ass 2. For the JCB Toughphone to be recognised in Hollywoo0d was a great complement to the PR we have done over the years to build the brand.”