O2 to mark 4G launch with streamed London concert


Singer Plan B to headline exclusive gig at O2 Shepherd’s Bush Empire on August 29

O2 will host a launch gig in London to celebrate the switch on of its 4G network on August 29 and stream the show to screens set up across the City.

The operator announced the O2 Shepherd’s Bush Empire gig today (August 12), adding that London artist Plan B has been recruited to play an exclusive set.

The gig will also be streamed to screens set up in Kings Cross Station, Victoria Station and The Wall at Westfield Shepherd’s Bush. Those at Kings Cross and Victoria will be given O2 headphones to listen to the event as a silent disco.

Those not in London will be able to tune into the gig through O2’s ‘Academy TV’ YouTube channel.

The locations will be used by O2 ‘4G angels’ who will demo the new network, while selected London stores will also open late to coincide with the gig.

The operator is working with Wayra start-up Evenstagram to display images taken by those at the gig on big screens, while Soundhalo will record the show to make tracks immediately available to O2 customers via Priority Moments.

Tickets for the even go on sale to O2 customers at 9am on August 21 before being made available on general sale 48 hours later.

O2 head of brand Shadi Halliwell said: “We want to inspire customers by showcasing the exciting possibilities provided by 4G, and what better way to do this than by live streaming an exclusive gig across London.”