O2 reveals 4G tariff pricing for launch on August 29


SIM-only deals will start from £26 a month with a contract and handset from £32 a month, with all plans coming with unlimited minutes, texts and data bundles from 1GB-8GB

O2 has unveiled its tariffs for when it launches its 4G network in the UK on August 29. All will come with unlimited minutes, texts, with data bundles ranging from between 1GB and 8GB.

SIM-only packages start at £26 a month for 1GB of data and go up to £36 a month for 5GB of data. Additional data bolt-ons will be available at £6 for 500MB and £10 for 1GB.

Airtime plans on O2 Refresh, the tariff designed to enable customers to upgrade their device to a newer model at any time during a 24 month contract, start from £22 a month for 1GB of data and go up to £37 a month for 8GB of data. The monthly device payment will range from £10 to £25, meaning the cheapest plan with a 4G-ready device will start at £32 a month.

Prepay and mobile broadband 4G tariffs will launch before the end of the year, with more details being released in due course.

Until October 31, O2 is giving customers 5GB of data from £27 a month (3GB as standard) and 8GB from £32 a month (5GB as standard) for the duration of the contract.

Existing customers with a 4G device can transfer to a 4G tariff without signing a new contract. For those without a 4G phone, O2 has launched its ‘4G Phone Promise’ and ‘Speed to 4G’ incentives, where it will pay 25 per cent towards customers’ remaining contracts. Customers can also trade in their old device through O2 Recycle and receive up to £300 to help pay off the remainder of their existing contract, or put it towards their next 4G device.

The operator has introduced a 90 dat ‘Happiness Guarantee’, whereby if a customer decides they don’t prefer 4G, they will be transferred back to an equivalent 3G tariff with a bill credit of up to £15.

O2 is also offering exclusive content to any customer signing up to a 4G tariff.

They will have access to O2 4G Tracks. This will be free for the first 12 months and features the Official UK Top 40 Singles Chart and a collection of playlists and videos handpicked by artists. The operator has added a music video service, which streams the most popular music videos direct to devices.

Customers will have access to free Priority Sports videos, including weekly content from sportspeople offering training advice, fitness and nutrition tips, interviews and music playlists to work out to. In addition, it will offer behind the scenes footage from teams, events and venues including O2’s England Rugby sponsorship, Twickenham Stadium and NBA Live at The O2.

As a result of an exclusive partnership with Gameloft, customers will be able to play Asphalt 8: Airborne, Modern Combat 4: Zero Hour and Zombiewood. Playing these games will not erode a customer’s data allowance.

Small business users can access 4G through SIM-only from £21.67 a month for 1GB of data on a 12 month contract. As with its consumer contracts, O2 is adding additional data to some of its small business SIM-only 4G tariffs – 5GB for £25.84 a month (3GB as standard) and 8GB for £30 a month (5GB as standard).

O2’s On & On contract tariff for these customers starts at £26.67 for 1GB of data on a 24 nth contract and will offer 5GB for £30.84 (3GB as standard) and 8GB for £35 a month (5GB as standard) until October 31.

Mobile broadband, tablets and data-only tariffs will be available from £14.17 a month, while O2’s Pop Up Office (mobile Wi-Fi) starts at the same price, and will be available from mid-September.

Until October 31, O2 adding an additional 5GB of data into these tariffs, offering 8GB for £20.83 a month (5GB as standard). O2 Lease will also be extended to include $G devices, which the operator said will allow small business customers to minimise the upfront cost of their device on a 12 month contract.

The operator’s 90 day ‘Happiness Guarantee’ is also available to customers signing up to small business tariffs.

O2 unveiled its 4G plans earlier this month, initially launching on August 29 in London, Leeds and Bradford and reaching up to five million people.

A further 10 cities – Birmingham, Coventry, Edinburgh, Glasgow, Leicester, Liverpool, Manchester, Newcastle, Nottingham and Sheffield – will follow before the end of the year, covering around 30 per cent of the population.

The operator will extend its coverage to around two million people each month thereafter, as it looks to hit its 98 per cent population coverage target by the end of 2015, two years ahed of Ofcom’s proposed guidelines.