Lycamobile extends partnership with West Ham United FC


Ethnic MVNO signs two-year contract extension to enable it to utilise the club’s advertising, branding, signage and hospitality rights

Lycamobile has signed a two-year extension to its partnership with West Ham United Football Club to continue as its official mobile partner.

The new deal will enable the ethnic MVNO to utilise the club’s advertising, branding, signage and hospitality rights and is a continuation of the initial contract, which was signed last November.

This is the latest sports sponsorship deal to be announced by Lycamobile. Last month it purchased Trinidad and Tobago Red Steel, the newly-created cricket team playing in the Caribbean Premier League.

It said that over the past seven years, it has invested more than £20 million in consumer and sporting events and that this partnership will provide it with a valuable platform to further extend its reach into the local community.

Lycamobile Group chairman Subaskaran Allirajah (pictured) said: “Our sponsorship of West Ham United Football Club has proved successful for both parties and we are thrilled to be extending our relationship. West Ham United is hugely popular in our key markets, and we are excited to continue work with this fantastic Club and engage closely with its loyal fans.

“At Lycamobile we are passionate about reaching out to our communities and we hold sports sponsorship close to our hearts as a way to do this. We look forward to a long and prosperous relationship with West Ham United and wish them the best of luck for the new season.”

West Ham United vice chairman Karren Brady added: “It is clear that West Ham has real synergy with Lycamobile as we both share a real commitment to serving the local community. With its impressive global and UK footprint, there are a number of joint opportunities within the local community and international territories which will benefit both our and Lycamobile’s huge following.”