Bluetooth headset manufacturer secures partnerships to push new audio accessory
Bluetooth audio headset manufacturer Bluechipworld has scored a double success after partnering with Data Select and retailer Apple for its newly-launched iT7x2 audio product.
Data Select will look to push the headphones, which are priced at £169.99, through its partners.
Bluechipworld told Mobile News the deal with Data Select will help it gain a “significant” reach on the high street, and currently has 14 retail partners lined up for sale of its products, including retailer Argos.
Bluechipworld has direct partnerships in place with a number of major retailers, including Tesco, Asda and Sainsbury’s.
The iT7x2 audio headphones went on sale exclusively through retailer Selfridges for 30 days on August 8, following a star-studded launch event in its Birmingham store.
Bluechipworld managing director Simon Hassell said: “As we continue to expand and the iT7 Audio range builds brand awareness and loyalty, we wanted to further our reach and capitalise on listings into high street retailers and independent specialists. Data Select’s customer portfolio fits the iT7 product range perfectly. We have invested a significant amount of money into the iT7 Audio brand and we’re continuing to do that.”
Data Select director of marketing Jason Kemp added: “Data Select has consistently grown its share of the accessories market, providing innovative and exclusive products to our customers. The iT7 range continues this strategy and the feedback to date has been extremely positive – with a number of national retailers already placing orders.”
Bluechipworld has also signed a deal with Apple to sell the iT7x2 headphones in its British, German, Spanish, French and Italian stores from next month.
They will initially launch in the American manufacturer’s largest shops in these countries, before being rolled out to its near 100 stores across these locations.
Bluechipworld is using London-based Apple distributor Computers Unlimited to supply the firm with the headphones.