Doro signs handset deal with retailer Boots


Partnerships with hearing aid retailers will see them sell the manufacturer’s range of mobile and fixed line devices

Doro has signed retail partnerships with Boots Hearingcare and HearingDirect that will see the companies offer the manufacturer’s mobile and fixed line products to its customers.

The deal with Boots Hearingcare, which is a supplier of digital hearing aids, batteries and accessories, will see its range available online at and through its telephone ordering system.

To celebrate this partnership, Boots Hearingcare Priority Club members can benefit from a 10 per cent discount on all Doro products in the range. This will be promoted directly to them through the club’s email newsletter and through point of sale promotion in-store.

Doro UK and Ireland managing director Chris Millington said: “Boots Hearingcare is an excellent retailer and they are very important for us in terms of our demographic targeting and its national reach.”

Online hearing specialist HearingDirect, which offers products from mobiles and telephones to hearing aids and alarm clocks, will also range Doro’s mobile and fixed line devices through its e-commerce website.

Millington added: “Our relationship with HearingDirect is the perfect channel for us to reach the large group of people in the UK who suffer from hearing loss. HearingDirect is an online specialist that has built a loyal customer base of people looking for high-quality, maximum performance products.”