EE hits one million 4G customer milestone


Operator achieves target four months ahead of schedule, with customers able to receive 50 per cent off all accessories priced under £100 until September 19

EE has hit one million 4G customers, four months sooner than it had initially aimed to do so.

The operator launched the UK’s first 4G service on October 30, 2012, which has since been rolled out to more than 100 towns and cities.

O2 and Vodafone both launched their 4G networks on August 29, with Three folloing before the end of the year.

EE claimed that its 4G speeds are not only the fastest in the UK, but are also faster than networks in the rest of Europe, the US and Japan.

At launch, EE said customers would receive speeds of up to 21Mbps. In July, it launched double speed 4G, with 20 cities able to receive average speeds of between 24Mbps and 30Mbps.

EE has said that it will cover 98 per cent of the UK population with 4G before the end of next year, while O2 and Vodafone are aiming to achieve that target one year later.

In conjunction with reaching the milestone, EE is offering all of its customers 50 per cent off any accessories priced under £100 until September 19. Customers will receive a text message regarding those details today.

EE CEO Olaf Swantee said: “The UK mobile sector saw a huge shift 10 months ago with the launch of 4G from EE. We set a new standard for UK mobile networks, and the way consumers and businesses are using their mobile devices in this country has been transformed.

“We have seen one of the fastest adoption rates in the world and I’m immensely proud to announce today that we have reached a significant milestone – one million 4G customers.

“We know that all communities across Britain want 4G, not just those in the big urban centres, and we’re committed to continuing to roll out superfast mobile at this record breaking pace.

“EE has the most attractive 4G pricing in the world – and  we’re also gearing up to launch a new range of innovative plans, providing even more ways for people to get the fastest speeds and the best value plans.”