Vodafone relegates almost half of its Platinum Partners


Recent dealer review sees 11 partners demoted from top-tier ranking with just 14 partners remaining, compared to 25 at start of the year

Vodafone has terminated almost half of its top-tier platinum partners following a recent channel review.

The operator, which launched its Vodafone Partner Service (VPS) programme in 2010, is understood to have reduced platinum partner numbers from 25 to 14 in the past few weeks, its biggest overhaul to date.

Relegated parties have been moved to Vodafone’s second-tier ‘gold’ programme, which has also seen major reductions.

According to sources close to Vodafone, gold numbers have declined from the mid-70s to the mid-30s since last year – although acquisitions account for a sizeable number of these.

Relegated firms

The 11 relegated platinum partners are understood to include 21C Telecom, CCS Mobile, Cellular Solutions, Comm- Tech Voice and Data, Garnel Corporate Comms, Grapevine, Maintel, One Point Comms, The Communications Centre, Totel Solutions and Unified World.

The 14 retained platinum partners are said to be CommsXchange, Evolve Telecom, Excalibur, Olive Communications, OneCom, OneStream, Pescado, PMGC Technology, Pure Business Services, Redsquid Communications, Sprint Communications, The Word, Veecom and Wish Communications.

Vodafone UK head of partner services Rob Mukherjee (pictured) confirmed changes have been made to its partner programme, but refused to discuss the names featured above.

Mukherjee said: “We have communicated directly with those partners who have moved into new tiers. We’ll continue to offer sales training and support services to all partners on the new fixed and mobile Vodafone Partner Programme so they can increase and enhance their capabilities. We look forward to working closely with the partner community as we develop our integrated programme.”

Tougher targets

The changes come a year after Vodafone made it clear those failing to meet specific targets would no longer remain in the programme.

Last year’s targets are understood to have increased significantly, with some platinum partners requesting to be moved into the gold tier.

Target changes include monthly billing rising from £200,000 to £260,000, acquisition growth up from £64,000 to £70,000, and total revenue from OneNet up from between five per cent and 10 per cent.

Platinum partners are also now required to achieve 10 per cent revenue growth per year, rather than just positive growth.