O2 rolls out free Wi-Fi to more than 1,000 SUBWAY stores


Service now available in more than 1,000 of the sandwich franchise’s UK and Ireland stores, with the remaining 600 going live before 2014

O2 has begun rolling out its free Wi-Fi service to more than 1,000 Subway stores in the UK and Ireland, with the remaining 600 outlets to go live before the end of the year.

Customers only need to sign up to the service once before using it at any Subway store, or at any of O2 Wi-Fi’s network of hotspots across 9,000 venues and locations. Partners include McDonalds, Pizza Hut, Toni&Guy, Costa, and the Fullers, All Bar One and O’Neills pub chains.

The operator said the roll-out will benefit more than two million customers every week, and will build on Subway’s success with its fully mobile-enabled loyalty programme SUBCARD, which now has over 1.2 million registered users. SUBCARD exists as a traditional wallet card as well as a mobile app with barcode, compatible with iPhone, Android and Java-based mobiles.

O2 Wi-Fi managing director Gavin Franks said: “The SUBWAY brand is another excellent addition to our growing portfolio. Many SUBWAY stores have customer seating so we identified the opportunity to help customers connect to the internet.”

SUBWAY UK and Ireland marketing manager Jane Abbott said: “As well as an excellent Wi-Fi service, O2 demonstrated a breadth of IT capability and services, making them the obvious choice to partner with for the next step in our digital evolution.”