Lebara launches m-commerce websites for European markets


Customers in five countries will be able to add airtime credit, purchase SIM cards and set up regular payments

Lebara has launched online and mobile-optimised websites to enable customers to top-up credit, buy SIM cards and set up regular payments.

The service, in partnership with global payments company Adyen, has launched first in the UK, with rollouts planned in Germany, France and Spain.

Lebara, which has more than four million customers in seven countries, will use Adyen’s hosted payment pages, with fully customisable skins designed for its online and mobile-optimised websites. It claimed this will enable customers to benefit from a completely streamlined payment process, with all distracting elements removed from the payment page.

Adyen’s risk management system will also support the payment service, which the ethnic MVNO said will enable it to minimise the acceptance of fraudulent transactions.

Lebara chairman Ratheesan Yoganathan (pictured) said: “Lebara delivers low-cost and high quality services that enable our customers to stay connected with their family and friends, abroad and at home. We are pleased to partner with Adyen because it can support us in delivering these specialist payment services for the benefit of our customers.”

Adyen chief commercial officer Roelant Prins added: “Adyen is delighted to provide Lebara with the proactive payment expertise it needs to support this rapid international growth and we look forward to tailoring our global payment solution to fit all of its payment requirements.”