The Canadian manufacturer is hoping to dominate the mobile messaging application market with the release of BBM to rival operating systemsBlackBerry Messenger (BBM) will be available for download on Android and iOS from this weekend, the Canadian manufacturer has announced.
The app, which has to date been exclusive to its creator, will be free to download from the Google Play store and BlackBerry’s website for Android on September 21 and iOS on September 22.
BBM enables users to message in real time, showing when they have been delivered, read, and if the recipient is in the process of responding. It can be used to send photos and voice notes as well as text.
The app allows up to 30 people in each ‘chat’ group, and users are identified by a PIN rather than phone number or email.
Later this year, BlackBerry is launching Channel, which will allow BBM users to join conversations with people with similar interests.
BBM video and voice calling will also be included in a “future version” the company said.
BlackBerry executive vice president for BBM Andrew Bocking said: “With more than a billion Android, iOS, and BlackBerry smartphones in the market, and no dominant mobile messaging platform, this is absolutely the right time to bring BBM to Android and iPhone customers.”
BBM currently has more than 60 million monthly active customers who use the service on average for 90 minutes per day.
According to BlackBerry, BBM users send and receive more than 10 billion messages each dat, nearly twice as many per user per day compared to other mobile messaging apps.