CPW Business won’t be offering all iPhone variants from launch


Distributor says high demand for new Apple devices means it won’t be able to supply full range until the start of next month

Carphone Warehouse Business said it will not be offering the full range of iPhone 5s and iPhone 5c variants from their launch tomorrow.

Head of B2B Bob Sweetlove said high demand for the new Apple devices, which were unveiled on September 10 but went on sale last week, means CPW Business will not be able to offer all colours and versions of the phones until early October.

The iPhone 5s comes in three storage sizes: 16GB, 32GB and 64GB, while the cheaper iPhone 5c only comes in two: 16GB and 32GB. The iPhone 5c is available in white, yellow, pink, green and blue.

Sweetlove said the company, which works with all operators except for Three, was “working hard” in the run up to the launch to familiarise itself with all the network variants.

He said: “I do not think we will have a full supply on all variants by launch. I terms of what colours, and which models – we don’t know. We are working very hard to work out the different network variants.

“I think we will start to get it next week (beginning September 23). We won’t know for certain which variants we will offer until early October.

“But long term I do not think it is going to be a huge problem. At the moment demand outweighs supply, but I think by early October it will all sort itself out.”

However, O2 distributor Avenir Telecom confirmed all its stockists were able to sell the iPhone 5c and iPhone 5s from launch.

The Borehamwood-based company, which also has partnerships with EE and components Orange and T-Mobile, added it had received a “substantial” number of pre-orders for the iPhone 5s.

EE resellers Mainline and Midland also said dealers will be able to sell the new iPhones from launch.

Mainline managing director Andrew Boden said: “We are anticipating that the new iPhones will be delivered into Mainline from EE starting the September 20. Our dealers are already placing back orders with Mainline and these orders will be processed as soon as the stock becomes available.”

Midland Distribution sales manager Peter Liley said: “We are under the impression that our B2B dealers will be able to offer it from launch on the 20th.”

Daisy Distribution, which has partnerships with all the networks except Three, similarly said dealers will be able to sell the new iPhones from launch.

Distributors echoed Sweetlove’s concerns that availability will be limited in the period immediately after launch.