O2 launches competition for 4G app developers


‘Mybizapp’ contestants can win £30,000 to create an app which builds on the advantages of 4G and helps businesses become more productive

O2 is looking to build on its 4G offering to UK businesses through a competition aimed at encouraging the development of 4G-boosted applications.

The operator is inviting potential developers to send in app ideas and will offer the best entry £30,000 towards further development of the app, as well as a beta test with O2 business customers and free O2 4G for 12 months.

An O2 spokesperson said that the apps should build on the advantages of 4G – such as faster access to video and large files – to help businesses become more productive or create a better experience for their customers.

The winner will be able to choose whether they want O2 to find developer support for the app or if they want to choose their own. The winner will also be given a day-long mentoring session with O2 marketing head of SMB Zoe Hominick to help plan the launch of the app.

Three runners up to the ‘Mybizapp challenge’ will also be given free O2 4G for 12 months, which will come in the form of a 4G mobile hotspot with 3GB of data per month.

To enter, contestants need to tweet their idea to #mybizapp or register on O2’s 4G business app website.

O2 said that the competition, which is open now and runs until October 31, will be judged by a panel including two “senior O2 people”, two “tech entrepreneurs” and one independent judge.

Hominick added: “We believe that 4G opens up many new opportunities for businesses and we want to bring these benefits to life for businesses. Through encouraging people to enter creative and imaginative apps through the #mybizapp competition, we hope to provide some really exciting uses for 4G.”