Sony Mobile launches advertising campaign for the Xperia Z1


Manufacturer’s push for its latest premium smartphone debuts, showcasing the features of the waterproof device 

Sony Mobile has launched an advertising campaign for its Xperia Z1 smartphone that will roll out in more than 25 markets over the coming month.

The theme in the campaign is ‘The best of Sony, for the best of you’ and runs across television, print, digital, out-of-home and retail mediums this month.

It will be extended online with a Facebook gallery of photography to showcase the features of the Xperia Z1, and will also be available through Sony Mobile’s Facebook channel.

Sony Mobile director of product marketing creation Louise Forbes said: “This campaign continues the story we started earlier this year, highlighting the best of Sony in a premium smartphone, but with an important addition – you.

The creative reflects the groundbreaking camera experience and iconic design of the Xperia Z1 by showcasing the best moments in life that we rely on our smartphones to capture and share.”