Tech Data Mobile dropped by Sony Mobile following review


Distributor dropped following July review as Sony Mobile targets a greater share of the market

Sony Mobile has ended its distribution deal with Tech Data Mobile after a two-month review.

The news was confirmed by the manufacturer’s president for north-west Europe Pierre Perron (pictured) this month, having exclusively revealed to Mobile News in July that a distribution review was underway.

The company issued potential and existing distributors with a request for information (RFI), as it looks to penetrate more channels and gain greater overall share of the market.

The results have seen existing partners 20:20 Mobile, Data Select and Ingram Micro Mobility retained. Micro-P was awarded direct distribution status for the first time.

Perron said: “We started to revisit our distribution partner strategy a couple of months ago and we have made the choices based on selecting those that will follow our goals and enable us to reach the level of market share that we want to achieve.

“What is important and will make the difference is the willingness of the partner to work with us,the coverage of the different channels that we want to reach, their understanding of us, and the quality of the people and their teams.”

Door remains open

Perron insisted Sony’s strategy is to review its distribution partners on an annual basis, though,and he said the company remains “open to discussions” with Tech Data Mobile when its next RFI comes around in 2014.

“This selection is for the next 12 months and we are open to discussions with Tech Data Mobile or any other partner that would like to work with us on future collaborations,” he said.