Deutsche Telekom turns its back on BlackBerry in the US

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The company, which operates under the brand name T-Mobile in the UK, has said it will no longer stock BlackBerry devices in its US stores

Deutsche Telekom (T-Mobile) will no longer stock BlackBerry devices in its US stores, due to a lack of in-store sales, the company has said.

The operator, part of EE in the UK, told The Telegraph it will still display BlackBerry devices and accept in-store purchases, but will not hold inventory.

Instead, customers will be able to order handsets in-store.

T-Mobile executive vice president for corporate services David Carey said keeping BlackBerry stock in its retail distribution system was “inefficient” due to a lack of in-store sales.

“The T-Mobile retail channel is moving toward fulfilment via direct ship for BlackBerry devices, rather than in-store inventory.

“A customer will still see a phone on the shelf. If inventory is not available in the store, the device can be ordered.”

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