MoCo rebranded as Daisy after acquisition


Airtime distributor’s brand to be phased out after 28 years, with managing director Ian Robinson becoming sales director of Daisy Connect

Airtime distributor MoCo Communications has been rebranded as Daisy Distribution.

O2 Centre of Excellence partner MoCo, which was set up in 1985 and was sold to Daisy in June, was in the process of informing customers and partners of the decision as Mobile News went to press.

MoCo’s website has also now been updated to display the Daisy Distribution branding with the promise to customers of additional services and products from October 1.

MoCo Distribution, the company’s dealer-focused business division, will now be known as Daisy Distribution and headed up by managing director Dave McGinn.

MoCo’s direct sales operation will fall under Daisy Connect, which is Daisy Group’s own direct sales channel.

Ian Robinson (pictured), who held the role of managing director at MoCo for almost 14 years, will take on a newly created position as sales director to head up Daisy Connect.

Greater efficiency
McGinn confirmed MoCo will maintain its offices in Rochester, Kent, for the foreseeable future, although Robinson admitted a move locally to smaller premises is likely to occur.

MoCo’s 15 staff members have not been affected by the rebrand, and their jobs are not considered at risk.

McGinn told Mobile News the decision to operate under a single brand would benefit all involved: “We looked at the systems of both companies and it made more sense to come under one structure.

“When Anglia and Fone Logistics came under one brand, it became a much more efficient organisation, and I can see the same happening here. Hopefully the partners have embraced what we have done. The staff are doing a really good job, so we’re really happy with the business.”

Step forward
Robinson added: “For the people at MoCo, this is a big
step forward. We have gone from being perhaps the smallest airtime distributor to being the largest, so this gives them a great platform to grow their careers and develop within this industry.

“I’m also looking forward to heading up Daisy Connect and helping that business segment grow even further.”

MoCo was Daisy’s third mobile airtime distributor purchase in four years, having acquired Anglia Telecom Centres for £17 million in August 2009 and Fone Logistics for £3.6 million in June 2010. The two were merged in January 2011 to form Daisy Distribution.