Doro signs handset deal with Betterlife from Lloydspharmacy


Partnership will see Swedish manufacturer offer two “easy-to-use” handsets in over 1,000 UK Lloydspharmacy retail stores

Handset manufacturer Doro has sealed a retail agreement with Betterlife from Lloydspharmacy which will see two of its devices offered in more than 1,000 of the pharmacist’s retail stores.

Doro’s clamshell style PhoneEasy 610 and bar style PhoneEasy 506 (pictured) have been selected by Betterlife, a specialist division of Lloydspharmacy offering disability and mobility aids.

The PhoneEasy 610 will be priced at £99.99, while the 506 will cost £29.99.

Doro UK and Ireland managing director Chris Millington said: “Betterlife from Lloydspharmacy is a well-respected and highly-trusted retail brand amongst our core target audience.

“This relationship sees two of our best value products offered to a captive and extremely loyal audience. I hope this relationship will become a long term strategic partnership and that it will lead to further product listings as our offer increases.”

Betterlife from Lloydspharmacy business development manager Damian White added: “Our customers look to us to provide them with good quality products they can trust – whether it’s medication, supplements, daily living aids or technology. Doro products are highly accessible and very stylish, so we expect our customers to be impressed.”