BlackBerry’s open letter to customers says it is “here to stay”


Over 30 news outlets in nine countries have carried the letter, which aims to reassure the manufacturer’s customers that they can count on BlackBerry

BlackBerry has published an open letter to customers reassuring them that it is “here to stay”.

The letter, published today (October 15) in 30 news outlets across nine countries, tells customers they can “continue to count on BlackBerry” as it has “substantial cash on hand a balance sheet that is debt free”.

It comes a few weeks after the company announced it would be cutting 4,500 jobs, refocusing on the enterprise and prosumer market, and cutting its product portfolio from six to four devices.

It also follows a recommendation made last month by analysis firm Gartner for customers to leave the platform for alternative manufacturers in the next six months.

The letter says BlackBerry has the resources to beat competition in the area of handset security, and points out that its device management software BlackBerry Enterprise Service 10 (BES 10) customers grew from 19,000 to more than 25,000.

It adds that six million customers have registered their interest for BlackBerry Messenger (BBM) on Android and iPhone, due to be released in the coming days.

An extract from the letter follows: “To our valued customers, partners and fans: you’ve no doubt seen the headlines about BlackBerry. You’re probably wondering what they mean for you as one of the tens of millions of users who count on BlackBerry every single day.

“We have one important message for you: You can count on BlackBerry. How do we know? We have substantial cash on hand and a balance sheet that is debt free. We are restructuring with a goal to cut our expenses by 50 per cent in order to run a very efficient, customer-oriented organisation.

“These are no doubt challenging times for us and we don’t underestimate the situation or ignore the challenges we are facing. We are making the difficult changes necessary to strengthen BlackBerry.

“One thing we will never change is our commitment to those of you who helped build Blackberry into the most trusted tool for the world’s business professional.”